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Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the Judge Baker Children's Center in Boston.
Updated: 39 min 19 sec ago
It's time Seminole's School Board pulled the plug on Bus Radio and its ads
Seminole County School Board members ought to tune in to an advisory committee's recommendation to pull the plug on Bus Radio, the prerecorded music-and-advertising programming being broadcast to students.
Virtual worlds for pre-schoolers? They're here
Knowledge Adventure, the maker of kids' educational game software JumpStart, plans Monday to begin selling virtual world software for 3- to 5-year-olds.
Energy drinks make caffeine the drug of choice among California youth
"I am seeing kids drinking them on the elementary school campus," said Patty Mancuso, a past president of the California School Nurses Organization and a school nurse in Redding who recently warned parents about the drinks.
New kids' TV stations spell war in the sandlot
A flurry of global TV kids networks, including US giant Nickelodeon, are descending on the Middle East to be the first to take advantage of a lucrative young market, where over a third of potential viewers are under 12.
Indiana Jones and the inescapable ads
Two of Scholastic's magazines sent to schools this month, Scholastic Math and Scholastic News, featured Ford and LaBeouf in character on the covers and mention the film's opening.
Blogging Against Barbie
When Mattel recently issued a news release promoting its new line of Barbie BCause accessories for the doll hats, handbags and the like it was too much for the blogger on Eco Childs Play, Jennifer Lance.
Marvel expands franchises with four new series and CP programs
Comedy-action toon Super Hero Squad represents the company's first attempt at making content for the five- to eight-year-old set, and it's specifically designed to appeal to girls and parents as well.
Kids' websites 'exploiting' youngsters
A study released by Consumer Reports WebWatch and the Mediatech Foundation found that it is common for children as young as two and a half to go online, and that the most popular children's sites are "moderately" to "heavily" commercialised.
Bill targets teen gamers
With Grand Theft Auto IV in the headlines, a bipartisan pair of House members has introduced a bill that would require videogame retailers to check identification in order to prevent minors from buying games intended for adults.
Dove's 'Real Beauty' Pics Could Be Big Phonies
In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York's Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty.
Study: Just 20 percent of under-17 kids can buy 'M'-rated games
According to the study, while 20 percent of under-17 kids were able to buy M-rated games in 2008, the number had been 42 percent in 2006 and between 60 percent and more than 80 percent in previous years' studies.
MTV Plans to Increase Its Blending of Ads and Shows
MTV will be telling advertisers that these techniques which are called podbusting because they break up commercial pods with content that is almost indistinguishable from the entertainment programming have greatly enhanced viewer engagement with the commercials and their retention of the ads messages.
When Web Time Is Playtime
How can parents sort out the best options among these services? One trick is to think about how they make money.
Marketers find success catering to kids under 10
Lutz said surveys have found that sales spike when packaging featuring cartoon characters is first introduced, but then sales will decrease over time.
Energy drinks rattles school
Caffeine - A middle school warns parents that students are buzzed or crashing from as many as five cans a day
Show could be over for Bus Radio on Seminole County school buses
A committee of parents and school officials that has monitored the experiment with Bus Radio -- a daily program of prerecorded music and ads piped into buses -- recommended Wednesday that the School Board pull the plug when classes end in June.
Time Warner Cable Adds BabyFirstTV
The premium service, which launched in May 2006, recently signed an affiliation agreement with the New York-based cable operator, which has 13.3 million subscribers.
Kraft Singles Celebrates Mothers Day with Samples, Gift Coupons
Kraft Singles is teaching kids and husbands how to make the sandwiches by offering in-store cooking demonstrations topped off with samples of the finished product.
Latest Rage At The Upfronts: Ads That Don't Look Like Ads
It's getting harder to distinguish commercials from content. These days, an ad can be a vignette with a stand-up comic, a puppet-hosted interview or a behind-the-scenes look at an upcoming movie.
Brewers Target Latino Kids in Bid to Gain Market
Among all racial groups, youth exposure to alcohol ads on television jumped 48 percent from 2001 to 2005, according to the Center on Alcohol Marketing and Youth at Georgetown University.
