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Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the NonProfit Center in Boston.
Updated: 30 weeks 5 days ago
The Endless Possibilities and Impossibilities of Barbie
As the world's most famous doll turns 50, the criticisms are obvious and well-documented.
School Districts Should Pull Plug on BusRadio
Children are bombarded with enough advertising. They don't need to hear Hannah Montana and cellphone ads on the bus.
At 50 Years Old, Barbie Gets Tattoos And A Megastore In China
Toy maker Mattel hopes an update will help the classic doll appeal to new generations at home and abroad.
School BusRadio Gets Mixed Signals
Several school districts in Colorado are now receiving controversial school bus radio entertainment designed to calm the kids but it has some parents annoyed over the musical and advertising content.
Study: Want A Smart Baby? TV's Not Going To Help
Watching television does not make babies smarter, according to a study released this week in the journal Pediatrics, adding to existing research that challenges the usefulness of baby educational videos and DVDs.
Forever Young
Over the years, she's enraged feminists, beguiled little girls, and built an empire. But does Barbie, at 50, still matter?
Fashionology Brings Tween Do-It-Yourself Clothing Design Online
A marketing campaign kicks off today aimed at spreading the word to tweens about an interactive fashion design experience aimed at girls ages 7-14 who want to design their own clothes.
Multimedia Formula Makes Alloy a Teen Magnet
Company Behind 'Gossip Girl' Kicks Off Move Into Web Video, Wins LG Mobile as Sponsor for 10-Episode Drama
Teens: Recessions Are For Grown-Ups
While most of America is shopping less these days, a new study finds that there's no sign of a slowdown among mall-loving teens. It finds they're still spending plenty of time sashaying through their favorite stores.
Rivals Unafraid to Borrow, or Steal, From Each Other
Early in his tenure as chairman of the Walt Disney Company, Michael Eisner said he became so frustrated with the competitive advantage that Nickelodeon held over the Disney Channel among young cable viewers that he set about poaching a cadre of Nickelodeon executives, including Rich Ross, who now oversees the Disney Channel.
Kraft Singles Launches Yearlong "Smiles" Campaign
Reps today are giving away the sandwiches made with Kraft Singles cheese at the world premiere of Walt Disney Pictures Jonas Brothers: The 3D Concert Experience at the El Capitan Theatre in Hollywood.
Obama to Name Jon Leibowitz FTC Chairman
Appointment Could Signal a More Aggressive Agency on Privacy, Behavioral Marketing
Tween Brands Installs In-Store Network
Tween Brands, the largest retailer targeting tween girls (age 7-14), recently finished installation of The Tween Network in 600 of its Justice and Limited Too stores.
Children Get First Mobile Phone at Average Age of Eight
More than a third of children (35 per cent) own a mobile by the time they are that age, the charity Personal Finance Education Group (pfeg) discovered.
Cablers' Outlook Not as Grim as Prime Time
Early budgets for this year's kids' upfront indicate that kiddie cablers such as Nickelodeon, Cartoon Network and Disney Channel will experience less-severe cutbacks than their adult counterparts, with early projections pegging the kids' upfront market at flat to down 2% compared with last year's nearly $1 billion take.
Where the Kids Are
Any parent knows how hard it is to keep an eye on several children all at once. So imagine how marketers feel having to keep track of a massive group of them.
Online Kids Playground Gets Rough
Sources: between 50 percent and 75 percent of dollars being spent on kids Web properties these days are not part of integrated TV packages
Brands Cozy Up to Bond's Growing Appeal
Daniel Craig, the sixth and latest James Bond, didnt just bring in new fans with his debut two years ago. He also has lured new marketers to the movie franchise well-known for product placement and tie-ins.
Report Ties Childrens Use of Media to Their Health
In what researchers call the first report of its kind, a review of 173 studies about the effects of media consumption on children asserts that a strong correlation exists between greater exposure and adverse health outcomes.
Battling the Cult of Consumerism
With all the glittering decorations and tempting toy commercials, children are especially vulnerable at this time of the year to becoming selfish shopaholics if parents don't step in, the author of a new book says.
