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Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the NonProfit Center in Boston.
Updated: 30 weeks 3 days ago
Retailers "Sell" to Young Virtually
With back-to-school sales off to a slow start, more old-line retailers and clothing labels are reaching out to kids online, enticing them to try virtual versions of their togs in hopes of making actual sales later.
How Marketing is Taking Over the Film Industry
The heavily disguised marketing methods means audiences watching a movie now need to be as savvy about who is financing a film as they are about directors and stars.
Ads Coming Soon to a Phone Near You
Through ties to your GPS and smartphone, the mobile advertising platform could soon explode.
Fast-food toys becoming more educational
We dont think that any type of toy should be used to lure kids into fast-food restaurants, even if they call it educational, said CCFC's Josh Golin.
Crying Foul over Online Junk Food Marketing
A new report focuses on advertising methods, such as through social networks, and urges lawmakers to restrict junk food advertising to kids online.
Too Sexy, Too Soon: Combating the Sexualization of Childhood
An interview with CCFC's Diane Levin
The Battle for the Lower Third
The lower third of the viewing screen, once part of the wide-open prairie for programming, is turning into the latest land of opportunity for Madison Avenue.
State schools used branding ads to get corporate funding
What was once just the library at Cromer Public School is now The Panasonic Learning Common, complete with distinctive signage and product placement.
Retailers know texting is the totally best way to reach teens
The Children's Online Protection Act forbids Internet marketing to children under 13. But it does not apply to wireless cell phones. That's the big reason teen retailers are walking on eggs.
Explicit Lyrics on TV Bombarding Kids
That means every 38 seconds, children watching these programs are exposed to sexually charged images, explicit language, violence, drug use or sales, or other illegal activity.
Teachers warn of 'brand bullying' (UK)
The poll found more than eight in 10 teachers (85%) believe possession of fashionable goods is important to their pupils, with 93% saying brands are the top influence on what children buy, followed by friends (91%) and logos (77%).
Intoxicating Brands: Alcohol Advertising and Youth
From 2001 to 2007, youth exposure to alcohol product advertising on television rose by 38 percent. The average number of television advertisements seen in a year by youth increased from 216 to 301.
Miley Cyrus and the secret power of tweens
Tweens spend or influence their parents to spend $500 billion a year, estimates children's marketing expert James U. McNeal -- enough to buy both Microsoft and Google.
Targeted-Ad Initiative Is Crucial for MySpace --- Questions Multiply On Site's Potential To Turn a Big Profit
As part of this "hypertargeting" system, MySpace has analyzed the profiles of its users to gauge their interests and then categorized them into more than 1,000 "buckets," including rodeo watchers, scrapbook enthusiasts and "Dancing With the Stars" viewers.
Mag Bag: Kids' Titles Are Not Happy Campers
Nickelodeon, published by MTV Networks through Nickelodeon Mediaworks, is imploding in a fashion worthy of the game show "Double Dare." According to MIN Online, ad pages at the monthly were down almost 30% through July compared to the first seven months of 2007, to 110. Worse, the decline seems to be accelerating, with ad pages down 68% to just 12 in July.
Disney to Target Boys with Rebranded Cable Channel
The entertainment giant, which has made billions catering to the princess fantasies of young girls, plans to relaunch Toon Disney as Disney XD, a cable channel that will target boys. The move, under wraps for more than a year, is an attempt by the company to capture a market that has long eluded it.
I want my [your brand here] MTV
Each transitional montage stuffed with shots of the store and its cheery employees, while extras conspicuously tote Sears shopping bags in damn-near every scene. But The American Mall is no ordinary commercial; its a made-for-MTV movie musical.
NCAA Says It Won't Tighten Rules on Beer Ads
The NCAA is rejecting calls from critics to alter its policy allowing beer and wine cooler ads on telecasts of college sports, saying the current policy is sufficient.
LeapFrog jumps at Lucasfilm properties
LeapFrog developed these educational games for the Leapster2 Learning Game System, targeted at kids ages four to eight, and the Didj Custom Gaming System designed for the slightly older six to 10 crowd.
Many tweens watching 'R' films despite restriction
In a study released Monday in the journal Pediatrics, researchers from Dartmouth Medical School estimate more than 2.5 million children ages 10 to 14 watch the typical violent, R-rated movie.
