Tackling The Beer Barons

Tackling the Beer Barons

Lesson Plan (PDF)
Student Log (PDF)

Goal: An investigative, goal-oriented, lesson to stimulate critical thinking about the single most watched television show, the Super Bowl, and its most common ads--beer commercials--and their impact on youth.

Rationale: If students don’t receive this information, children know less about one of the most powerful media--TV ads and sports broadcasting. Then, the alcohol companies can continue their powerful influence upon the socialization of our kids.