Advertising and Branding
THE WAR ON BUGS (Book Review)
Eating Oil: “The War On Bugs” Sounds A “Pharm Alarm” About the Toxic History of American Agriculture
By Rob Williams
Read more about this book at Chelsea Green Publishing.
"Learn about Big Media and Media Consolidation"
From kiten2cat12345 on YouTube:
"This is a simple, easy to understand, overview of the situation of media in America and where to go to find information and alternative sources.
I don't specifically mention the big media corporations, but if you are interested they are General Electric, Walt Disney Company, Viacom/CBS, Time Warner, and News Corporation.
Important Places You Should Go:
http://www.Stopbigmedia.com
http://www.COAnews.org
http://www.Freepress.net
ACME Summit 2008
ACME Summit 2008
Teach ordinary citizens how to beat big media and create a more democratic 21st century media culture.

June 5th, 2008
Minneapolis, MN
Summit Registration
MEDIA in Jordan: Part 1 of our Documentary
From ACME Co-President Rob Williams on YouTube:
"What happens when you bring together 10 young Jordanians and 10 young Vermonters for eight months of cross-cultural conversation, media education, leadership training, digital storytelling production, and reciprocal three-week home stays in both countries? The answer: so much. Take a look..."
“It’s Our Web”
From Free Speech TV:
Shop 'Til You Drop All Disturbing Thoughts From Your Mind
Recently there has been a lot of discussion on the ACME email list about Miss Teen South Carolina and her inarticulate response to a question about why some Americans can't find America on a map.
(You can see the video at http://www.youtube.com/watch?v=WALIARHHLII)
This got me to revisit something I wrote a few years ago. I think it's still relevant:
Its a Tuesday afternoon in March and I’m teaching a media literacy course at a small New England Unversity.
My class is a group of about 25. They are fairly lively and involved students as these things tend to go.
Miss South Carolina
Multiple reactions abound to the youtube video showing Miss South Carolina, contestant for the Miss Teen USA pageant, fumbling over an answer to the question she received in the pageant's nod to intelligence. Some saw a scared teenager who couldn't find her words and these people rushed to protect her, as one would one's own child. Some saw the failure of the U.S. education system. Some saw stupidity, and compared her to our fumbling president. Some just felt sorry for the poor girl and depicted her as simply dealing with a brain white-out. Why so much attention?
Tackling The Beer Barons
Tackling the Beer Barons
Lesson Plan (PDF)
Student Log (PDF)
Goal: An investigative, goal-oriented, lesson to stimulate critical thinking about the single most watched television show, the Super Bowl, and its most common ads--beer commercials--and their impact on youth.
Green Mountain Coffee - Meet Austin Powers . . .
Bwa ha ha ha ha . . . can Vermont entrepreneurs use satisfied customers to create online marketing materials for them? I bet you one BILLION dollars . . .
Ad-Surd World
3,000 advertisements a day? No way! A MemeFILMS production.

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