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Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the NonProfit Center in Boston.
Updated: 31 min 20 sec ago
Funds Sliced, Teacher Sells Ads On Tests
Money helps pay for printing costs after budget cuts
Miley Cyrus and the secret power of tweens
Tweens spend or influence their parents to spend $500 billion a year, estimates children's marketing expert James U. McNeal -- enough to buy both Microsoft and Google.
Targeted-Ad Initiative Is Crucial for MySpace --- Questions Multiply On Site's Potential To Turn a Big Profit
As part of this "hypertargeting" system, MySpace has analyzed the profiles of its users to gauge their interests and then categorized them into more than 1,000 "buckets," including rodeo watchers, scrapbook enthusiasts and "Dancing With the Stars" viewers.
Mag Bag: Kids' Titles Are Not Happy Campers
Nickelodeon, published by MTV Networks through Nickelodeon Mediaworks, is imploding in a fashion worthy of the game show "Double Dare." According to MIN Online, ad pages at the monthly were down almost 30% through July compared to the first seven months of 2007, to 110. Worse, the decline seems to be accelerating, with ad pages down 68% to just 12 in July.
Disney to Target Boys with Rebranded Cable Channel
The entertainment giant, which has made billions catering to the princess fantasies of young girls, plans to relaunch Toon Disney as Disney XD, a cable channel that will target boys. The move, under wraps for more than a year, is an attempt by the company to capture a market that has long eluded it.
I want my [your brand here] MTV
Each transitional montage stuffed with shots of the store and its cheery employees, while extras conspicuously tote Sears shopping bags in damn-near every scene. But The American Mall is no ordinary commercial; its a made-for-MTV movie musical.
NCAA Says It Won't Tighten Rules on Beer Ads
The NCAA is rejecting calls from critics to alter its policy allowing beer and wine cooler ads on telecasts of college sports, saying the current policy is sufficient.
LeapFrog jumps at Lucasfilm properties
LeapFrog developed these educational games for the Leapster2 Learning Game System, targeted at kids ages four to eight, and the Didj Custom Gaming System designed for the slightly older six to 10 crowd.
Many tweens watching 'R' films despite restriction
In a study released Monday in the journal Pediatrics, researchers from Dartmouth Medical School estimate more than 2.5 million children ages 10 to 14 watch the typical violent, R-rated movie.
Marketers sneak into pop songs
They are doing somewhat of the whole spectrum. They've got Ne-Yo, who's another R and B singer, and he's doing Big Red. And they've got Julianne Hough, who's a country star, who started off as a dancer on "Dancing With the Stars," doing Juicy Fruit.
Disney gives Tinker Bell a starring role
"I think Fairies has the potential to be as big as Princesses," said Andrew P. Mooney, chairman of Disney Consumer Products.
Nickelodeon Online Game Linked to Avatar Series
Nickelodeon aims to build on the buzz from its popular Avatar animé series with the introduction of a global multiplayer Web game based on the series in September.
Some 'kids' meals' pack whole day's serving of calories
In fact, some of the meals contain more 1,000 calories, which is almost as many calories as some elementary-school children need for the entire day, according to the analysis from Center for Science in the Public Interest, a consumer group.
24/7 children's channels? I want my kid TV!
So is there any reason a preschooler should be watching TV at 2 a.m.? Linn says no, not even if a really good, quality show like American Gladiators or America's Next Top Model happens to be on.
Book publisher Alloy Entertainment takes its teen literature into TV and movies
When it comes to capturing the zeitgeist of female teen angst, Alloy has developed a successful formula that mixes the drama of boyfriends with a heavily commodified lifestyle.
Summer Silliness Brings a Pizza Field and a Giant Oreo
Advertisers spent $7.3 billion on outdoor ads last year, a rise of 7 percent from 2006, according to the Outdoor Advertising Association of America.
Schools Seek Ads for Sports
The North Andover High School baseball field could soon be named for a bank and the track field for a local insurance company, after the School Committee agreed to allow corporate advertising at student sporting events in an effort to close a budget gap.
FTC Backs Self-Regulation
In only one area did the FTC appear to have views that pose a threat to Big Food's status quo: What counts as a kids' TV show.
BK Markets to Young Hispanics
Futbol Kingdom demonstrates BKCs ongoing commitment to establish innovative partnerships and offer exceptional experiences to our Hispanic consumers
CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime
The Campaign for a Commercial-Free Childhood (CCFC) wants the FCC to explicitly ban product placement in kids shows and limit it in primetime, saying embedded advertising is misleading speech, and thus deserves "no First Amendment protection."
